DR Chipper

Project Type: Catalog copy, Email autoresponders

Target Audience: Primarily male property owners with significant acreage in the country with middle to upper-middle income who like to do the work themselves on their own time in their own way.

Purpose: Sales for this popular wood chipper were flat and I rewrote their catalog to help improve sales. Working closely with the company’s in-house marketing team, we developed a new benefits-focused approach to what these machines can do to help property owners make the most of their property. That year, the catalog helped to drive sales up by 20% — that’s about $1 million in additional revenue.

Links:

https://www.drpower.com/power-equipment/chippers/