Acupuncture media works

AOM Day Marketing Kit

Project Type: Landing Page and Video Script

Target Audience: 

Acupuncture and Oriental Medicine practitioners looking for help in promoting their businesses by helping to increase awareness of AOM Day.

Purpose: Acupunture Media Works was tasked with promoting Acupunture and Oriental Medicine Day. Additionally, this campaign provides content marketing content to individual practitioners who are typically averse to marketing their businesses.

Links:

https://acuperfectmarketing.com/

 

Script for AOM Kit Download Page Video

 

[Script – approximately 3 mins. 2 secs.]

Hi, Jeffrey Grossman again, and thanks for taking this important step towards growing your practice and bringing your spirit and action to AOM Day. Your decision counts — I can almost feel a spike in the Collective Energy of AOM practitioners around the world because of the excellent choice you just made!

If you’re ready to get started, go ahead and right-click on the button labelled “Download AOM Kit Here.” It’ll download while you listen to the rest of the video.   (Point to your right to indicate button to left of video box)

If you still need more information, though, you’ve come to the right place because I’ve got a powerful idea for the most effective way to make use of your Free AOM Kit in preparation for October 24th. I’ll tell you more about that in a minute.

You are probably already beginning to see how the Collective Energy of AOM Day can work to strengthen your own practice, but let me connect the dots …

DOT 1. Just as the qi flowing through our bodies keeps our yin and yang forces in balance, we as practitioners of AOM must maintain balance between the healing side and the business side of our discipline.

You are not alone in feeling a slight (or maybe even a strong) aversion to marketing. You just want to make people feel better, and you hope the word gets out.

Or maybe you are comfortable spreading the word through social media or advertising, but nothing you’ve tried brings in more than a trickle of new patients.

Unfortunately, the information overload of today’s society makes it harder than ever to get your message through to the people who need your help the most. But you need to get your prospective patients’ attention, and AOM Day is the PERFECT OPPORTUNITY to spread the word.

DOT 2. That’s why the folks at NCCAOM, its partners, and I are offering you this FREE kit to get you actively involved in celebrating AOM Day in a way that will attract patients and bring them to your doorstep.

DOT 3. This is the sweet spot of this plan. If we pull together to do this, we can generate enough momentum – that Collective Energy I’m talking about – to break through the static of today’s hectic society and share the awesome stress-reducing and healing powers of AOM.

DOT 4: Everything that I promised in the Free AOM-Day kit will be delivered in a few seconds as soon as you click Download. The kit is a good first step.

But what if I told you there was a proven marketing technique that will not only help you make the most of AOM day, but will keep bringing in new, paying patients for months to come …

Before I became a certified practitioner back in 1998, I was in advertising. Some people think that marketing and AOM don’t mix, but once I realized how to balance my past and present professions, I started attracting tons of new patients.

In fact, at just one health fair alone, I attracted 27 people to my practice, and was able to transform 17 of them into first-time, paying patients!

So, what is this technique for attracting patients?

It’s the CALL TO ACTION principle!

Acupuncturists just like you have used my simple, no-hassle Call to Action Cards to attract dozens of new patients. I want you to have your own customized set of 250 cards at a 42% discount to help you make the most of AOM Day. To learn more, check out the case study below.

Thanks for sharing this awesome medicine with the world … Take care, and I’ll talk with you soon!r Dots 1-4:

DOT 1: Maintain balance between the Healing and Business sides of your practice

DOT 2: Connect to the Energy of AOM Day with the Free Kit

DOT 3: AOM practitioners Collective Energy can break through the static

DOT 4: Call to Action Cards maximize the impact of AOM Day